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In the media
During the 15th century, Amirdovlat Amasiatsi wrote "Useless for the Ignorant", an encyclopedia of 3,500 Armenian plant and herbs that he translated into five languages to make it more understandable for laymen. Some of the Armenian herbs that Nairian incorporated in their skincare products are Rosehip Seed, Lemon Basil, Rose, Sea Buckthorn, Tarragon, Yarrow, Garden Sage, Lemon Balm and Calendula.
There is a village saying in Armenia: nature is very smart, since it has a remedy for every pain. As Armenia modernizes, efforts by Nairian and Sahakyan are important in rejuvenating awareness of herbs and plants as a healing agent in the face of inexpensive, synthetic and often harmful cosmetics and drugs that are quickly populating the market.
"After travelling back and forth from the Bay Area to Armenia for two years, they finally moved to Armenia in the spring of 2014. Here are 10 tips from Anahit Markosian on starting a business in Armenia".
"Indeed, the cream with the fragrance of apricot jam can not only be used for skin care but also for “tasting”. The manufacturer assures you it is absolutely safe because it’s 100 percent natural, free of artificial chemicals and synthesized materials".
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